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December 5, 2014
By: TOM BRANNA
Lancôme held its fifth annual Genifique Day (Oct. 24 and 25) to benefit St. Jude Children’s Research Hospital, during which the beauty brand planned to donate $7 directly to St. Jude Children’s Research Hospital for every bottle sold of Advanced Genifique Youth Activating Concentrate, Genifique Eye Light-Pearl and Genifique Yeux. Additionally, the brand continued its social media campaign through the weekend, earmarking up to an additional $20,000 for the cause.
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